Design is a part of applied arts, architecture, and data on various other creative achievements. The word “design” express the process of developing a design. The design usually has to achieve certain goals and constraints that take into aesthetic, functional, economic, or socio-political considerations and expected to interact with a certain environment.
Talking about design, the thing we often hear the most is graphic design, so what is actually graphic design? Now, we will explain briefly about graphic design.
Graphic design is a part of applied arts. The description of graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. Graphic design combines symbols, images, and text to create visual representing an idea and messages. A graphic design is created by Graphic Designer.
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” — Paul Rand, graphic designer
In the beginning graphic design was created in a conventional way, like manual or print. As time evolves, a graphic design that was originally made conventionally on static media only now can be applied in digital media that follows the increasing variety of tools and media distribution. Graphic design has several types based on the visual components: Drafter, editor, layouter, art director, photographer, animator, visualitator, video editor and integrated designer.
In the process of creating graphic design, we must understand the key principles that are balances, proximity, alignment, visual hierarchy, repetition, contrast, color, negative space, typography, and rules to build strong visuals and content.
In around us is easy to find graphic design results like banners, pamphlets, business cards, posters and iconic character like a mascot of Malang City, they’re called Oji and Ji. The mascot in the form of a lion and manyar birds.
The mascot of Malang City, Oji and Ji.
What’s about the conditions of graphic design industry, especially in Indonesia? BEKRAF as Creative Economy Agency make a statement that the graphic design industry especially visual communication design is very fast, but it’s not balanced with the development of human resources. Therefore, Bekraf has been working together to develop the field of visual communication design with Indonesian Graphic Designers Association (ADGI) since 2016. You can found ADGI in several major cities in Indonesia, one of which is Malang. For friends who want to know more about ADGI especially those in Malang, they can directly visit their website (https://adgimalang.com/).
Well, that was a little explanation about graphic design by us. Hopefully, this article can help you to know what is graphic design. Thank you ^^